MAD introduces students to the ever-expanding digital workplace and to the many and highly varied career opportunities in the visual arts and multimedia fields while providing the opportunity to develop their creative process skills. This academy is for students interested in journalism, digital imaging, graphic design, social media/web design, digital photography, video editing and video production with career preparation. Along with academic and technical courses and access to industry-aligned technology, students explore new and emerging technologies including different software programs to make digital videos and create animations. The Journalism, Digital Media, and Social Media Marketing (new in 2022) pathways equip students with the personal, analytical, digital multimedia skills, technical, and communications skills they need to thrive in careers and successfully transition to postsecondary education and training programs.
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