ACADEMIES OF HAMPTON

Journalism

Working for a newspaper, news outlet, magazine, or online media outlet, journalists report on current events by gathering relevant information and then presenting that information in ways that resonate with their audience. Through research, investigation, documentation, and writing or producing news stories or commentaries, journalists present news and information on emerging events in areas including politics, medicine, environment, travel, and lifestyle. Journalism pathway curriculum and enrichment learning programs focus on core journalistic skills including blogging, researching, investigating, interviewing, writing, and technical skills such as video editing, audio editing, content management, and web design.

Career opportunities:

technical writer
editor
writer
photo or video journalist
author
television reporter
content marketer
copywriter
grant writer
public relations specialist
social media specialist
multimedia journalist
publisher

PATHWAY SEQUENCE

10th- Journalism I

11th- Journalism II

12th- Journalism III (1200, 1210, 1211)

Focus on writing skills and print media in the 20th century
Write news stories, features, sport stories, and editorials for publication of the school newspaper
Develop skills in newspaper style, news, features, sports, editorials, captions, and editing/proof symbols
Develop production/graphics skills in design, advertising, circulation photo cropping and sizing, and design elements
Explore legal restraints on free speech that affects publications
Develop a newspaper vocabulary

SUGGESTED ELECTIVES

Communication Systems
Design, Multimedia, and Web Technologies
Imaging Technology
Yearbook Drama

TARGET CERTIFICATION

Workplace Readiness

POSSIBLE INDUSTRY ENTRY POINTS

industry graph

Digital Media

Digital media artists use a variety of software to design, animate, and edit video and audio recording. Professionals in this pathway design creative art in web pages and video games and use digital photography, video, podcasts, and animations for mass communications. Digital media pathway curriculum and enrichment learning programs introduce students to the world of media production and focus on creating informational and entertaining audiovisual content, including design, digital illustration, and animation, for television, movies, news media, education, government, businesses, and advertising.

Career opportunities:

multimedia artist and animator
video game designer
graphic designer
social media marketing
website developer
web application developer
web analytics specialist
photographer
production assistant
photo and video editor

PATHWAY SEQUENCE

10th Communication Systems

COMMUNICATIONS SYSTEMS (8415)

Learn a variety of communication technologies such as photography, global positioning systems, geographic information systems, and computer aided design
Study layout and design, composition, and finishing operations
Learn basic photographic principles
Learn to use digital and film came as to create a variety of photographic images
Use software to manipulate digital photographs
Learn basic audio, video, video game design and animation principles
Learn basic CAD principles

11th Digital Visualization

DIGITAL VISUALIZATION (8459)

Gain experiences related to computer animation by using graphics and design concepts
Solve problems involving 3-D object manipulation, storyboarding, texturing/mapping, lighting concepts, and environmental geometry
Create a variety of animations that reflect real-world applications and are introduced to interactive and 3-D animation software

12th Video and Media Technology

VIDEO AND MEDIA TECHNOLOGY (8497)

Prerequisite: Communication Systems or Imaging Technology

Study all aspects of video and media production
Operate studio and editing equipment
Gather news and information from individuals, research, and online resources to plan and write for production
Learn analog and digital principles of production

SUGGESTED ELECTIVES

Computer Graphics Design
Art Foundations 2D/3D
3D Computer Animation I
3D Computer Animation II
Digital Media and Entertainment Arts
Imaging Technology
Programming

TARGET CERTIFICATION

Adobe Creative Cloud
3D Visualization and Animation

POSSIBLE INDUSTRY ENTRY POINTS

industry graph

Social Media Marketing

Social media marketing professionals use social media to build social networks, share information, build a company's brand, increase sales, and drive website traffic. Companies use social media to engage and extend their reach toward fans, current and potential customers, increase brand loyalty, track the success of their efforts, and create relationships with their audience. Through their relationships with their audiences, companies are able to give them a place to share their voice and be heard and then use those opportunities to respond, adapt and adjust business processes or products. The Social Media Marketing platform curriculum and enrichment learning programs allow students to explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions; develop successful marketing campaigns with an emphasis on ethics, law, and security; investigate the components of customer service, branding, product development, pricing and distribution, business structure, sales processes, digital media, sponsorships, endorsements, and sports and entertainment events. Along with exploring career options and developing workplace skills, students will develop social media marketing skills through the lens of sports and event marketing using the school and its community as research.

social media strategy

Career opportunities

Content Manager
Social Media Specialist
Digital Media Supervisor
Engagement Coordinator
Social Media Analyst
Online Community Manager
Public Relations Manager
Digital Marketing Manager
Brand Manager
Brand Advocate
Online Communication Director
Social Media Strategist
Social Media Marketing Manager
Social Media Manager

PATHWAY SEQUENCE

10th- Social Media Marketing

Explore digital and social media marketing. This course is followed by in-depth marketing courses which will conclude with each student successfully creating a social media campaign for a school or community event
Work alongside the Journalism Pathway and Digital Media Pathway to explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions
Explore successful marketing campaigns with an emphasis on ethics, law, and security

11th- Sports & Entertainment Marketing I

12th- Sports & Entertainment Marketing II

Develop a thorough understanding of marketing concepts and theories as they relate to social media marketing in the sports and entertainment industries.
Investigate the components of customer service, branding, product development, pricing and distribution, business structure, sales processes, digital media, sponsorships, and endorsements, as well as promotion needed for sports and entertainment events.
Explore career options and develops workplace skills.
Learn social media marketing through the lens of sports and event marketing using the school and its community as research.

SUGGESTED ELECTIVES

Business Management (semester)
Design, Multimedia & Web Technologies
Imaging Technology
Animation Art I & II
Computer Graphic Design

TARGET CERTIFICATION

Adobe Certification
Digital Marketing Certification
CIW-Social Media
SEO Cert

POSSIBLE INDUSTRY ENTRY POINTS

Job Growth: Social media marketing jobs are one of the fastest-growing opportunities. And that's because social media marketing is a growing industry. It is expected that global social media users will cross billion by 2021.https://lumen5.com/learn/social-media-marketing-jobs/

PATHWAYS TO ACADEMY OF MEDIA ARTS AND DESIGN

Journalism

Career opportunities:

Digital Media

Career opportunities:

Social Media Marketing

Career opportunities

PORTRAIT
OF A
GRADUATE

COURSE
SELECTION
GUIDE

FREQUENTLY
ASKED
QUESTIONS

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PATHWAYS TO ACADEMY OF MEDIA ARTS AND DESIGN

Journalism

Career opportunities:

Digital Media

Career opportunities:

Social Media Marketing

Career opportunities

PORTRAIT OF A GRADUATE

COURSE SELECTION GUIDE

FREQUENTLY ASKED QUESTIONS

Footer Banner Section

PORTRAIT
OF A
GRADUATE

COURSE
SELECTION
GUIDE

FREQUENTLY
ASKED
QUESTIONS